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Siena Collection Branding
Eric Gouldsberry Brand Direction
National Closet Group Client
The Siena Collection
I created an unmistakably clean and modern look to The Siena Collection brand, from the elegant logo to roomy marketing materials in which hard-angled imagery and short-but-sweet content merged in unison with the logo's swash-like elements. With 50 members of the National Closet Group on board to sell the Siena line, the campaign has been a success and led to new Siena furniture lines.