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Bike Month Materials, Transportation Agency for Monterey County

Bike Month Materials, Transportation Agency for Monterey County
To celebrate National Bike Month in California’s beautiful Monterey County, EGAD thought it best to physically associate the joys of cycling with the region’s more famous assets, from golf to agriculture to wineries to new age hangouts. This highly popular poster, which also plays off the look and feel of a Cannery Row label, was leveraged to ads, web graphics and circular stickers for folks to pick their favorite “teams.”

Eric Gouldsberry Design/Production
Transportation Agency for Monterey County Client