Valet Organizers
The folks who run Valet, which designs, builds and installs high-end home organizing furniture, wanted to create a brand culture built around what they call "The Valet Difference." I initiated the process by modernizing their existing logo and creating a distinct look and feel that was modern, comforting and to the point for an audience overwhelmed with many choices within the industry. A sub-brand was developed following Valet's purchase of Eurodesign, leading to the creation of supporting identities tied into the Valet look and feel.
After 20 years, I've become familiar with great resources among photographers, copywriters, illustrators, printers and web gurus.
Eric Gouldsberry Brand Direction
Valet Organizers Client
