Creative Graphic Design, Advertising and Web / Interactive based in Silicon Valley
Eric Gouldsberry Design/Production/Copywriting
Various Photography
Optek Music Systems Client/Copywriting
Fretlight Guitar
An assortment of ads (both for print, web and e-mail) showcasing the Fretlight, an interactive (and, unlike the discontinued Guitar Hero, real) guitar with LED lights embedded in the neck to make learning guitar a much easier proposition. Targeted audiences include a general range with the two holiday ads at left (including an e-blast ad second from left), existing players looking to speed up the often painfully slow practice of reading tabs (solved with Fretlight’s partnership with GuitarPro6; spread ad in middle) and older, affluent players of all skill levels for Guitar Aficionado magazine (right).
