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Silicon Valley Football Classic
Eric Gouldsberry Design/Production
Ed Attanasio Copywriting
Silicon Valley Football Classic Client
Silicon Valley Football Classic
When you have seats to fill, you play to the strength of the attraction. This inaugural college bowl game from 2000 surely brought out the loyalists of the two teams involved, Fresno State and Air Force, but this ad campaign was conceptualized to bring in the "casual" fan to enjoy the musical attraction—a hot, up-and-coming trio named Destiny's Child (featuring Beyonce). The game sold out 30,000-seat Spartan Stadium.